Our Projects
Zowie CMS
Zowie CMS is the website for Netgenetix Media’s own content management software (CMS). The brand message behind Zowie CMS is ‘Bringing Back Simple’ because Zowie CMS is making life simpler through its ease of use.
The SEO strategy for Zowie CMS focused on creating a niche for Zowie within the very competitive market of web-based software applications. By targeting the specific target of 'simple CMS software', the keywords were relevant to the brand message, and also to website visitors who are looking for a simple solution.
A second strategy focused efforts on the niche of the CMS acronym. CMS can stand for 'content management solutions', 'content management systems', and 'content management software'. Although the 'solutions' and 'systems' have a high volume of searches, there is also a great deal more competitors for those terms. By focusing efforts on CMS as 'content management software, Zowie CMS could take advantage of that acronym's niche market.
This niche has resulted in better results for the new software solution, in a very competitive marketplace. 52% of Zowie’s website traffic comes from search engines. The top 10 keywords that result in Zowie being found by potential visitors reflect the niche product offering, rather than the brand name or broader industry.
Prevalent keyword terms include:
- Cms screenshots
- simple cms software
- simple content manager
- website content management software.
This niche has been successful for Zowie CMS because the keywords selected, 'simple' and 'software' are both highly relevant to the market appeal of the offering.
