Our Projects
PickupHockey
Pickup Hockey is an online community for NHL Hockey fans that saw 12 million page views in April 2008. At the heart of the site is software that allows fans to manage hockey pools. SEO success has contributed to building a membership base of over 100,000 visitors.
The site is informational and community oriented, so the SEO strategy focuses on bringing relevant content up to the homepage to provide content to search engines, while also driving website visitors deeper into the site. The homepage features recent blogs posts, active forum topics, the latest NHL scores, upcoming NHL schedule, hockey news articles, and login access to the hockey pool manager.
The website is a Search Engine Optimization success story with #1 placement for major search engines for the keyword phrase ‘free hockey pools’. This SEO success has been a major factor in the building of the site’s popularity and substantial membership base.
