Learning Center

FAQ

Do you have a SEO question? We can help. We have prepared a list of common questions and anwers for your reference. Of course, you are always welcome to contact us.

• What does SEO mean?
   
  Search Engine Optimization (SEO) is the process of identifying and employing various proven techniques in order to optimize a web site for better search engine placement with the ultimate goal of driving a greater volume of traffic to a targeted web site. SEO is considered a long term, organic approach to attaining search engine recognition. The acronym SEO also stands for Search Engine Optimizers, which is the name given to professional consultants or companies that practice search engine optimization.

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• How does SEO work?
   
  SEO takes into consideration how various search engine algorithms work and what key words (or key phrases) search engine visitors search upon. Typical SEO techniques may involve modifications to a site's coding and structure which will allow a search engine spider to index the site more effectively. It may also involve setting up dynamic and fresh content which encourages spiders to visit more frequently. SEO as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Further to this, SEO involves modifications to content which may include, adding volume, adding keywords.

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• Will visitors click through from Google to my site?
   
  As a general rule, the higher up a web page places in a keyword search, the more visitor click though you will get. This is demonstrated in Equiro’s renowned whitepaper Eye Tracking Study II Google, MSN, Yahoo! Compared, which states in its study that 29.6% of first visit users clicked on the first placed search engine link, while only 14.8% clicked on the number 2 position. It goes on to say that up to 50% of the search engine first visit users will not scroll down below the fold.

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• What effect does content have on SEO?
   
  Search Engines thrive on content, and the more relevant content to your keywords, the better. Think of content as food for a search engine. By providing more content, there is more value for a search engine to visit the site, stay to index it thoroughly, and rank it appropriately for search results. The good news is that relevant content also builds site value for your website visitors too!

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• Does HTML code effect SEO effectiveness?
   
  Change can be made to the HTML code to optimize it for search engines. For example, it is recommended to remove certain programming code (such as JavaScript functions) to a separate file, for simplicity for the search engines in finding the relevant text on the page.

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