Competitor Analysis

Competitor websites provide a meaningful frame of reference for SEO projects. As part of our Citrus SEO service, we rank competitor websites for their perfomance on searches for relevant keywords. We also evaluate these sites for SEO best practices such as keywords, alt tags, in bound links, and white hat vs black hat techniques.

Certain SEO techniques erode the professionalism of a website. For example, filler text at the top or bottom of the page indicates that the site was built for search engines, not visitors. A competitor with good SEO is a much stronger competitor if it also has a professional and attractive website. After all, attracting new traffic is just the first step in creating value with SEO. You also need to give your website visitors a reason to stay, and better yet, return for subsequent visits.

Competitor sites also provide an effective reference point for content ideas. Good websites for search engines have relevant, keyword rich content, that is easy to read and understand, and is targeted to your website visitors. For SEO, more content is better, as long as it is still relevant and also adds value to your website visitor.