Keyword Analysis

The single most important part of Search Engine Optimization is knowing which keywords to target to get the best value for your business. As we all know, people use search engines by searching upon keywords to find what they are looking for.  Defining your company’s relevant keywords for effective search engine crawling of your industry, geographic location, and core business is critical.

Keyword evaluation involves understanding your target audience and the language they use to describe your business. For example, a web developer may choose 'internet application development' to describe his business, while the target audience would likely refer to the service as 'website software development'.

Possible keywords are evaluated for estimated daily search volume and estimated number of web pages for those keywords to gather an overall assessment of the effectiveness of a keyword choice. Popular search terms result in more opportunities for your website to be found, and that is a good thing. However, there can also be opportunities to choose less popular keywords that have dramatically fewer competiting websites, provided these keywords are meaningful to your business..

It is important that your company is found in the results using key phrases that are relevant to your business or industry. As a part of the Citrus SEO service will help you uncover those words so that you can achieve the higher placements in search results.